Marketing cases analysis Essay Example | Topics and Well Written Essays - 500 words

Marketing cases analysis - Essay Example The strategy will implement 147, 000 of which 135,000 will be used for the remuneration of the extra staff and only 12,000 will be used for advertising. The strategy is good because it aims at cutting costs. However, the company needs to invest more on advertising so that it can keep up with the competitors who are advertising more every day. The company should also invest in advertising because there are new products that the company would like to launch. That means that the company will have to advertise so that the products can become known to all the company customers and other potential customers. That means that the option of adding an extra personnel and only investing few money in advertising will not be a viable option for the company for the moment. For any brand or product to be successful, advertising and promotional activities have to be utilized. That will ensure that the products become known to the target customers. The right marketing channel must be used to ensure that the adverts reaches the people that it is intended to reach. In the case of Haverwood furniture, the company should use television adverts, magazine adverts, and the use of billboards. Television adverts will reach a wide number of people. That will create some form of interest among the customers and that will be a positive thing towards the sales of the company. For example, the company should use the most viewed television channels. That will ensure that the ads will have a large number of views. Magazine adverts will also be advisable to use because magazines will be read for a long duration of time. The adverts can be run on lifestyle magazines that are read by most middle-aged people. The company can also use website advertising. This channel of adverts will ensure that the company is able to reach a wide number of people especially the young who are technosavey and they spend most of their free time on

What were the main economic and institutional differences between the Term Paper

What were the main economic and institutional differences between the studio system of the 1930s and 1940s and 'new Hollywood' post-1975 - Term Paper Example 20). A lot of talent was drained from western countries and the Hollywood nurtured that talent by providing them lucrative benefits and rich culture. The staring era of films in the Hollywood was the era of silent movies and the messages were delivered by the body language, sounds, and the sequence and some time running the text on the screen. However, the economic, technological and institutional transformation occurred around the world revolutionized cinematic activities and Hollywood witnessed major changes in the studio system during different eras. ... Some of the movies are inspired by the true events and some of them are inspired by the fabricated plots, fictions and the legends. Classical Era Types of the movies in the classical era (classical studio) As it seems clear by the name that the classical movies had class, these movies were based on the Fictional and real plots. Irrespective of the time frame, both the movies based on the idealism and realism has been presented and has become hit on the box office. The combination of the real situation has also been used in some movies like the De Vinci Code (2006) and it has been done irrespective of the time frame. Either the classical movies or the modern movies both have been reflecting the contemporary culture in their entities but the difference is the time, so understanding the difference of time can put a light on the above mentioned criteria of the question. The classical era had many glamorous stars which provided synergies to the film industry of that super glamorous era, a nd the faith killing beauties were cast with the support of solid stories. The beautiful faces were not the only criteria there, but the strong script was the trade mark of that era which is still believed as the golden era of the film industry Solid plots with strong theme and story Both Gone with the Wind (1939) and The Hunchback of Notre Dame (1939) were based on the bestselling novels and both movies were released in the same years. The 1930-40 was an era when the cream of best writer, directors and actors were coming there and it was a heaven for them (Chaplin, 2003, p. 91). A good work was immediately noticed in the Hollywood, and the feasibilities were made for them to release films on them. The industrialization affected the film industry and the base for